Phl targeted as luxury travel destination

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MANILA, Philippines - The Philippines is being targeted as the new luxury travel destination in Asia-Pacific as the region has become the latest hotspot for the premium tourism market. According to executives from the luxury travel industry, there is increasing demand from social class A travellers as evidenced by the continued growth of luxury resorts and hotels in the country. Although the Department of Tourism (DOT) has not segmented data between luxury and budget travellers, the group expects total receipts to reach P7 billion and arrivals to 60,000 in the next three years from the high-yield luxury market. Premium travellers spend over 50 percent more than average tourists and have the tendency to stay longer. The country’s top luxury markets include Germany, Canada and the UK.     “There is a need for international connectivity to the Philippines for inbound traffic of key tourism markets. Promoting inbound traffic gathers more yield for the country’s economy,” Asia Premium Travel Mart (APTM) president Fe Abling-Yu said. Yu noted that increase in market should be coupled with necessary infrastructure to provide better accessibility, safety and convenience to tourists. side from infrastructure and connectivity, the group said top agenda for incoming tourism secretary Wanda Corazon Teo should include the development of a national plan for sustainable and responsible tourism industry. “This includes powers to regulate tourism activities severely impacting our natural resources, indigenous people and culture and ensure inclusive economic development in tourist attractions communities,” APTM spokesperson Edwin Villanueva said. The APTM aims to join the ranks of other Asia-Pacific countries that actively promote luxury tourism including India, Australia, China, Maldives, Sri Lanka, Thailand, Bhutan, Vietnam, Singapore and Indonesia. The premium market segment is said to be more inclined with art, design, entertainment, gadgets, fashion, food and local customs.

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